Case Study 02

A Look at Arboretum Visitors: Usage and Demographics

Key knowledge Obtained:

• The vast majority of visitors surveyed had been to the arboretum before.

• To be in nature and to exercise were the two most frequent reasons given for visiting, followed by social reasons and the enjoyment of nature.

• Over half of visitors surveyed reported studying plants for a hobby or profession.

• Approximately a quarter of survey participants had children in their party.

• More than one in every ten survey participants visited the arboretum with a dog.